External View Consulting Group helps clients navigate the complexities of contemporary marketing management by providing an objective "external view" and deep expertise in all facets of agency resource management.
It's no longer about just finding the right agency resources. Getting agencies to effectively collaborate with one another, determining which entity leads the integrated process, deciding how much — and on what basis — to compensate a roster of diverse agencies, and optimizing the collective agency output are but just a few of the challenges of contemporary marketing management.
Our mission is to help our clients maximize the potential of their marketing agency relationships by focusing on four core practice areas:
- Agency Search & Selection
- Compensation, Contract Terms, Performance Metrics
- Agency Assessment & Relationship Management
- Corporate Marketing Department/Agency Roster Reengineering
ADWEEK, New York, NY, December 14, 2012. On the heels of record sales, Porsche North America has launched an agency review of its creative business, which is handled by Cramer–Krasselt.