By Jessica Wohl. Published on November 28, 2018, Advertising Age
Buffalo Wild Wines picked The Martin Agency as its lead creative agency and is now working with Mindshare on media as it plans for a brand relaunch in 2019.
The agency changes come during what's been a busy year at Buffalo Wild Wings. In February, the wings and beer chain was sold to Arby's for $2.9 billion. In August, Seth Freeman joined Buffalo Wild Wings as CMO. That same month, the chain kicked off its "Escape to Football" campaign, as well as an updated logo. Lyle Tick joined as president in September.
Now, Buffalo Wild Wings is gearing up for what Freeman calls a relaunch, coming in 2019. Buffalo Wild Wings was eager to get some new agency partners to help with the effort.